JK Seeds

"JK cha Shetkari...Sarvata Bhari "

​

Brand :- JKMH 502

Categories :- Corn Seeds

Geography :- Nasik, Aurangabad, Jalgaon, Malegaon &Pandharpur

​

Deliverable :- Engagement and connect of the Brand with   the TG’s. 

​

Campaign Objective:- Rural Experiential Marketing Campaign was executed to interact and Engage Farmers in a two way communication using Brand properties at Rural touch points .

​

The campaign theme was conceptualized to inculcate the central communication in the mind of prospect TG:s  that  farmer who use JKMH 502 will have edge over (Bhari) in terms of yield & fully grown corn cobs which leads to increase in wealth & prosperity.

“JKMH 502 Cha ShetkariSarvatBhari..”

ACTIVITY ELEMENTS

The team will create activity arena which comprises of

• TATA Ace (Back Drop for Photo)

• Branded Umbrellas (2 qty)

• Q Stand (For Boxing Ground)

• Boxing Punch Bag (Fabricated like Corn Cobs)

• Boxing Gloves

•  Marathi Cap and gamcha

• ​

FLOW OF ACTIVITY

Activation team Team was reached at  village and cover all the touch point with jingle & announcement.

After reached  at predefined location of village, team  had set up the activity arena.  Anchors interacted with the farmers and invited  them to participate in the brand engagement.