"JK cha Shetkari...Sarvata Bhari "
Brand :- JKMH 502
Categories :- Corn Seeds
Geography :- Nasik, Aurangabad, Jalgaon, Malegaon &Pandharpur
Deliverable :- Engagement and connect of the Brand with the TG’s.
Campaign Objective:- Rural Experiential Marketing Campaign was executed to interact and Engage Farmers in a two way communication using Brand properties at Rural touch points .
The campaign theme was conceptualized to inculcate the central communication in the mind of prospect TG:s that farmer who use JKMH 502 will have edge over (Bhari) in terms of yield & fully grown corn cobs which leads to increase in wealth & prosperity.
“JKMH 502 Cha ShetkariSarvatBhari..”
The team will create activity arena which comprises of
TATA Ace (Back Drop for Photo)
Branded Umbrellas (2 qty)
Q Stand (For Boxing Ground)
Boxing Punch Bag (Fabricated like Corn Cobs)
Marathi Cap and gamcha
FLOW OF ACTIVITY
Activation team Team was reached at village and cover all the touch point with jingle & announcement.
After reached at predefined location of village, team had set up the activity arena. Anchors interacted with the farmers and invited them to participate in the brand engagement.