"Dhaanwan Kisan...Dhanwan Kisan"
DhanwanKisanDhanwanKisan – Limagrain
“DhaanwanKisanDhanwanKisan” was Multibrand Technology Enabled Activation program designed to create connect and reach of brand to the Target groups at Different rural touch points.
Through the campaign Brand reached to Media dark Villages and Geographical locations and communicated the Brand properties to the target Audiences.
Through our Campaign Theme “DhaanwaanKisaan,DhanwaanKisan” we had successfully communicated the message to farmers that by using Limagrain Paddy Seeds (LG93.01 & LG94.02) they can Get better yield in their Paddy under different soils, whether condition and Irrigation facility and become more Prosperous “DhanwanKisan”
During the Campaign we had engaged the TG’s through State of Art Touch based Engagement Console inbuilt in the fabricated van in which all the prospect farmers and TG;s were Interact and engaged in custom made Touch base Application based on the Brand Property .
Campaign was done in Two Phase
Village Touch Point Activation
Market Touch Point Activation
Village touch point Activation comprises of activating the Farmers at village location in the Morning hours and evening Hours when they are available at Village Location