Mosaic MOP Visibility Drive

Mega Branding Camapaign

MOSIAC is a Multinational Agro Organization provides Nutritional products offering to the different crop range across the Geography comprised of K-maig and MOP as their flagship brand.

Campaign Overview:- To capture the maximum market Share of MOP during various crop cycle in the Khariff season across the different Geography in India

Geography: - MP, Rajasthan, Gujarat, Maharashtra, Karnataka. Telangana, UP and Haryana

Campaign Over view: - The Campaign was devised and executed with an objective to create a TOP of the Mind recall and create an impulsive purchase of Mosaic MOP by creating maximum visibility in Trade and touch point in rural area through multiple branding Options.

Trade Visibility: -

Retailer Point Visibility
Market Visibility

Touch Point Visibility:-

Hybrid Wall Painting
APMC Mandi Branding

Mobility Solution:-

SMS
IVR ( Local Linguistic pre recorder)

Agri input Marketing Campaign are highly time bounded exercise as each and every process of Agriculture farming having an specific timing Index, so the same was with us in Mosaic MOP drive .

We had executed this branding and visibility campaign in Span of 10 days at each and every location in the respective geography and completed the Project with the all quality parameter and standard.

Result: - We had successfully completed the campaign by providing Trade visibility at more than 1000 retail point in deep rural geography through dealers and retailer board.

We had also created Brand presence at more than 300 APMC mandi and Rural touch point through Hybrid Wall Painting ( Wall Graffiti+ Wall Painting) I the respective geography of the campaign .

Through mobility solution services we reached to more than 30 lac farmer in the respective geography with out bond SMS and prerecorded IVRS contains information and brand property of Mosaic MOP.

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