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Rural Experiential Marketing Campaign
Brand :- JKMH 502
Categories :- Corn Seeds
Geography :- Nasik, Aurangabad, Jalgaon, Malegaon &Pandharpur
Deliverable :- Engagement and connect of the Brand with the TG’s.
Campaign Inputs:- Reach, Engagement, Involvement and communications
Rural Experiential Marketing Campaign executed to interact and Engage Farmers in a two way communication using Brand properties at Rural touch points
The campaign theme was conceptualized to inculcate the central communication in the mind of prospect TG:s that farmer who use JKMH 502 will have edge over (Bhari) in terms of yield & fully grown corn cobs which leads to increase in wealth & prosperity.
“JKMH 502 Cha ShetkariSarvatBhari..”
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