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Rural Experiential Marketing Campaign

San Francisco


Brand :- JKMH 502

Categories :- Corn Seeds

Geography :- Nasik, Aurangabad, Jalgaon, Malegaon &Pandharpur

Deliverable :- Engagement and connect of the Brand with   the TG’s. 

 Campaign Inputs:- Reach, Engagement, Involvement and communications




Rural Experiential Marketing Campaign executed to interact and Engage Farmers in a two way communication using Brand properties at Rural touch points  

The campaign theme was conceptualized to inculcate the central communication in the mind of prospect TG:s  that  farmer who use JKMH 502 will have edge over (Bhari) in terms of yield & fully grown corn cobs which leads to increase in wealth & prosperity.

“JKMH 502 Cha ShetkariSarvatBhari..”

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